TrueScore is on a mission to help restaurants succeed — with verified customers, fair scoring, and tools you can actually use.
You work late. You care about every plate. You've spent years building something — and a bad review from someone who had one bad night can follow you for years, dragging your score down no matter how much you've improved since.
You've tried advertising that didn't deliver. You've responded to reviews you couldn't verify were real. You've watched customers stop coming back and had no idea why.
You deserve a platform that's actually on your side.
Because customers rely on reviews to make decisions, we rebuilt the process — so your score actually means something.
Only customers who visited and made a purchase can leave a review. No anonymous opinions. No competitor attacks. No fake praise from a friend.
If a low score comes in, it stays private for 48 to 72 hours. That's your window to reach out, address the issue, and give the customer a chance to revise before anyone else sees it.
Recent visits carry the most weight. Reviews age out over time. One angry customer from three years ago won't define you today — if you've improved, your score will show it.
TrueScore gives you intelligence and tools that don't exist anywhere else — so you can stop guessing and start improving.
See whether your Friday dinner scores differently than your Tuesday lunch, and whether your patio performs as well as your dining room.
When a lapsed customer returns — someone who used to come regularly and stopped — TrueScore tells you. That's your chance to win them back in the moment.
Reach customers who haven't visited in a while, ask them anonymously why they stopped coming, and make them an offer worth returning for. You only pay when someone walks in and redeems it.
Customers can send you a private note that only you can see — honest feedback that never goes public and gives you real signal on what's working and what isn't.
Your TrueScore profile shows your current score, your menu, and your hours — updated automatically. No algorithm. No ad budget required to be found.
Understand what first-time visitors experience versus your regulars — and use that gap to make a better first impression.
See which items on your menu are pulling your score up — and which ones aren't earning their place. Real signal from verified orders, not guesswork.
Get notified when your score is trending in a direction — up or down — before customers notice. Time to act, not react.
Every visit is verified. Every score is current. No anonymous pile-ons, no paid placements, no algorithm deciding who gets seen.
Looking for the best wood-fired pizza or a great pho within five miles? TrueScore lets you search by dish — not just cuisine — and shows you what verified customers actually ordered and rated.
Every review on TrueScore comes from a confirmed visit and a real transaction. No anonymous accounts. No reviews from people who never set foot inside.
TrueScore learns from your verified visits — what you ordered, where you went, what you loved — and suggests restaurants matched to your actual taste, not someone else's algorithm.
When a restaurant you love raises its score — or makes changes since your last visit — TrueScore tells you. So you always know when it's worth going back.
Other platforms show you reviews from people who may never have visited. TrueScore shows you scores built entirely from confirmed visits and real purchases — so the number you see is the number you can act on.
Every month without a verified score, without lapsed customer recovery, without the ability to respond privately to a bad review — is a month that cost you something.
A typical pay-per-click campaign costs $300–800 per month and delivers clicks, not customers. TrueScore campaigns charge only when a verified customer walks in and redeems an offer. You pay for results, not clicks.
Acquiring a new restaurant customer costs far more than retaining one. TrueScore's lapsed customer reactivation identifies customers who used to come and stopped — and gives you a direct, verified path to bring them back.
A single bad review that sits unanswered — and doesn't reflect the restaurant you run today — can suppress your score for years. TrueScore's private resolution window and score decay mean your score reflects what's true now, not what happened years ago.
Every screen in TrueScore's business app exists to give restaurant owners information they can act on. Here's what Marco from Osteria Moretti sees when he opens TrueScore.
Marco sees his current TrueScore, the trend over the past year, and how many verified reviews have contributed. A bad night from three years ago doesn't define Osteria Moretti today — only recent, verified visits count toward the score.
When a low score comes in, it stays private for 48 to 72 hours. Marco can reach out directly, address the issue, and give the customer a chance to revise. Scores that get resolved privately stay off the public record — protecting the restaurant from reviews that don't reflect the full story.
TrueScore breaks down scores by dimension — food quality, service, atmosphere, value — so Marco knows exactly where Osteria Moretti is excelling and where to focus. The ROAS dashboard ties campaign spend directly to verified customer visits, so the return on every dollar is measured against real revenue.
Marco can run two types of campaigns: new customer acquisition (targeting people who've never visited Osteria Moretti) and lapsed customer reactivation (reaching guests who visited more than 90 days ago and stopped). He pays only when a customer walks in and redeems a verified offer — not per click, not per impression.
TrueScore's live Check-In Dashboard shows Marco every guest currently in the restaurant: visit history, average spend, favorite dishes, and whether they're a lapsed customer returning for the first time in months. When a lapsed guest walks in, the app flags it immediately so staff can make that visit count. No other review platform gives you this.
TrueScore doesn't just score your restaurant — it scores your individual dishes against every other restaurant serving the same category in your market. Marco can see that his Tagliatelle al Ragù ranks in the 91st percentile of pasta dishes in Wichita. That's a competitive insight no review platform, no POS system, and no advertising tool provides. It tells you exactly what to promote — and what to improve.
Every other advertising channel tells you what they think happened. TrueScore tells you what actually happened — tied directly to your POS. Marco can see that TrueScore returned $26.40 per dollar spent in verified register revenue, versus $4.10 from Google Ads and $2.10 from Yelp, both of which report their own unverified numbers. It's the only apples-to-apples comparison a restaurant owner can actually trust.
Customers discover Osteria Moretti on TrueScore, see a score they can trust, and receive personalized offers that bring them back. Here's the journey from both sides.
Barbara finds Osteria Moretti in her TrueScore feed, sorted by score rather than advertising spend. She can see it's her kind of restaurant before she clicks — Italian, date night, 0.4 miles, 9.2/10 from 247 verified visits. She hasn't been in 10 months, so TrueScore surfaces a welcome-back offer.
Because Barbara visited Osteria Moretti before and stopped coming, TrueScore identifies her as a lapsed customer and surfaces Marco's reactivation campaign. She sees the offer, the score improvement since her last visit, and a reason to return — all in one place. Marco pays only if she walks in and redeems it.
I'm Brian Tozer, the founder of TrueScore. I've spent most of my career in analytics and business consulting — helping companies understand their customers, diagnose problems their data was already telling them about, and make decisions grounded in what was actually happening rather than what they assumed.
The idea for TrueScore came from that work. I was doing an SEO audit for a client and discovered that years-old negative reviews were actively damaging their reputation which is an important factor for search visibility. This business turned around and made great improvements and earned good recent reviews, but it was impossible to get past dozens of bad 8-year old reviews that failed to reflect its turnaround. When consumers look at average ratings, scores tend to extend over history from years ago to the current without focusing on current performance which is really what matters the most.
I looked for platforms that handled this. I couldn't find one. So I built TrueScore.
"A restaurant's score should reflect the restaurant it is today — not the restaurant it was three years ago."
The core mechanic is what I call score decay: recent visits carry full weight; older reviews gradually fade over 24 months. Combined with verified-only reviews (no anonymous opinions, no unconfirmed visits) and a private resolution window before any low score goes public, it creates a system that's fundamentally fair to restaurants that are doing the work to improve.
I also built TrueScore to be useful for customers, not just restaurants. Too much of the restaurant discovery experience is shaped by advertising spend or algorithmic manipulation rather than verified quality. TrueScore surfaces restaurants by score first. The highest-quality, most recently-verified experience rises to the top.
I'm building TrueScore independently, on nights and weekends, alongside my professional career in business analytics. It's deliberate — I want to stay close to the problem, talk to restaurant owners directly, and build something that earns its place through actual utility rather than growth-hacking. The first restaurants joining TrueScore are the ones that will shape what the platform becomes.
If you're a restaurant owner who's ever felt like the review platforms weren't built for you — that's exactly who I built this for.
Getting started is free. Paid tiers unlock deeper intelligence, customer campaigns, and tools to grow your business.
Tell us about your restaurant and we'll reach out to get you started. No commitment required.
We'll reach out personally — no automated sales sequences, no spam.
We'll be in touch soon to get your restaurant set up. In the meantime, if you have questions you can reach us at brian@tscoreapp.com.